Oh my, certain commercials just make me laugh my head off.
Yesterday, I saw a commercial for Special K that promises to help me lose one inch off my waist. ONE INCH. Hahahahahaha! I mean, as if ONE inch is going to solve my problem. Or anyone’s problem.
If one inch is your problem, YOU DON’T HAVE A PROBLEM. You may, however, be anorexic.
Leave the inch increment claims to Viagra commercials, where it means more.
The second commercial that just MADE my day was for a skin lotion called My Silhouette. It shows this stick-thin (seriously, she’s in boy shorts and has NO curves. Her “silhouette” is a straight line) pre-pubescent girl masquerading as a possibly 20-30-something sliding silkily into skinny jeans.
The commercial promises that if you follow My Silhouette’s advice on fashion, nutrition, and style you will be just gorgeous (implying weight loss). Weigh loss from a LOTION? I mean, seriously?
I’m not saying I wouldn’t slather myself in this if I thought there was an ice cube’s chance in Havana it would work. But lotion is NOT going to help you lose weight. Unless there’s acid in it.
Come on. Please tell me no one in America is going to fall for this.
I have serious respect for marketing people. I’ve dabbled in marketing myself over the years, and I know it’s hard work. Marketing people get ribbed a lot, because they’re such easy targets. Their job is to make us love (or hate) something. In short, to make us believe what their bosses want us to believe.
And it works. A lot.
But this My Silhouette business has got to stop. My silhouette is as sexy as the Michelin Man, and no lotion or cereal is going to change that.
At least the marketing people can take comfort that I got a good laugh out of their commercials!